What is the value of your logo?
Here is my new section on my website .Ive decided to create a blog section where I will present my thougts about logo,graphic designs and creativity in general. Below I put my first article
“What is the value of your logo ” Any feedback would be appreciated.Enjoy!
What is the value of your logo?
I have put four products on a timeline (ranking from the lowest to highest value). The timeline shows which products hold their value for a longer period of time.
As you might noticed food products carry the lowest perceived value due to it’s short ‘use by’ period and high availability to broader number of people.
The second group of products is electronics such as mobile phones, computers, mp3 players etc. These products carry relatively high value while brand new but once they leave the store they drastically drop their value due to rapid technology development. It is very hard to keep up with new products released about every six months. Every introduction to new upgrades makes the old product less worthy. The availability of these products is still fairly high however much lower than food products.
The third group of products are cars and other vehicles. The drop of the value is much slower than electronics as it depends on more factors such as the brand, milage and how well these products were maintained by their owners. The technology changes are not that as rapid as electronic goods. The availability of these products it’s also limited due to it’s higher price therefore their perceived value is high as well.
The last group is Logo/Brand. Its value seem to last longer as it’s not dependent on short term trends, fashion or technology changes. The logo or company’s brand stands for long lasting values. It takes years of hard work to build the trust and reputation. The logo/brand is worth its value for as long as the business is willing to deliver great products and services to their clients. The availability of this product is quite limited as not everyone has a succesful mindset to create great products and services that ultimately generate great revenue.
Now is a great logo enough to attract customers? Unfortunately not. But it is a good start. It will represent what you believe in and what you have to offer. You will still need to give some value to people. You will have to offer something remarkable and work hard to build trust and reputation. Your logo/brand will always stand for your values and it will increase it’s own value over the period of time.
As an example of that think about companies such as Apple or Mercedes- their products are high quality due to values their founders had to offer to people like quality and reliability. Once the brand is established it will justify putting a higher price tag on your products.
Velopard -my new vintage style logo
Hello Everybody! My new logo project Velopard is a personal project . The name comes from blending of two words velo(from french bicycle) and leopard( a wild cat ). I designed this logo in mind for bicycle boutique,shop.I think its a good name for bicycle brand .Leopard represents fast and agile animal. Anyway ,Ive created this logo in different way, as it took place usually .I used a program to 3d graphics called Rhino 3d because I stumble on some problms with offseting a contour . As you can see the results of this project are decent. Below I put my video process so you can watch How good logos you can create using two different apps.Watch also some samples .Im also curious what do you think about my new design.
Katorga – logo update, logo video process
As I promised ,Ive prepared for you a video introducing my latest logo design for band called Katorga . I work on new logo stuff so new stuff is on the way. If you have any suggestions, I encourage you to comment my projects and ofcourse spread the word about my website . Thanks and see ou soon!
Katorga -logo design for death metal band
Hello everybody
I wanna proudly present my recent project a logo design for independent metal band called Katorga. This sinister logo took me a while so this time I show you only some logo versions .My video process will be published on my blog in upcoming days im within editing process so stay tuned and enjoy.
My new logo project: Oligarch
Hello Guys!
Welcome in new year. This time I would like to show you my new logo project. Inspiration to design this logo I found in old Russian propaganda posters . Below I attached some logo variations and my video process . Let me know what do you think about my new logo .If you like it spread it through social media .Cheers! PJ
(click the image to play the video)
Logo for startup company -Industrial Cybernetics
Hello Guys!
Im gonna show you my project which I’ve done for Canadian startup company called Industrial Cybernetics. On my pictures you can watch how this logo was developed and how evolved to final product.
The logo was entirely design in two apps : Rhino and Draw Plus,Logo shape(wires was made in Rhino and rest of graphic stuff in Draw Plus) The sad news is Ive lost somewhere a video introducing logo development ,sketches etc.I hope I’ll retrieve this file and post it here soon.Anyway ,as usual I put some stuff below .Enjoy!
Power of imagination – my personal graphic project
Hello Guys!
This time I would like to show you my personal graphic design project : “Power of Imagination”. This work introduces my imagination and everything inside my mind . I tried out to visualize it . Its a nice mess ! Isn’t! Im working also on my new logos so stay tuned and visit my design blog . Enjoy!
Palantino-logo design inspired by old neon lights
Hello Everyone!
Here is my new logo project inspired by old neon typography. This form of promotion and information was very popular in 20 century, but who knows maybe it gain popularity some day? As always I put some video illustrating my design process and few design samples. If you like my stuff . “like” it on facebok or other social media. You can also comment it.Remember I appreciate every comment,even most critical.
(click the image to watch the video)
Logo for footwear company-Gekon
Hello Everyone!
This is my latest logo project,logo for custom footwear,shoe maker. I put in this post some video (logo design process) and final version of the logo.As usual you can comment my projects .If you like it -”like me ” on facebook on the top right corner of my website . Enjoy and stay tuned more designs on the way.
(click the image to watch a video)
Testimonial from Matthew Ruggiero -heavy metal guitarist,musician
Hello Guys
Ive got a great testimonial from rock musician,guitarist Matthew Ruggiero. Watch His testimonial and if you are in the band and need a logo for your band dont hesitate and contact me here.
(click the image to watch a testimonial)
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What is the value of your logo?
Here is my new section on my website .Ive decided to create a blog section where I will present my thougts about logo,graphic designs and creativity in general. Below I put my first article “What is the value of your logo ” Any feedback would be appreciated.Enjoy! What is the value of your logo? [...]
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Velopard -my new vintage style logo
20 Jan 2012
Hello Everybody! My new logo project Velopard is a personal project . The name comes from blending of two words velo(from french bicycle) and leopard( a wild cat ). I designed this logo in mind for bicycle boutique,shop.I think its a good name for bicycle brand .Leopard represents fast and agile animal. Anyway ,Ive created [...]
-
Katorga – logo update, logo video process
16 Jan 2012
As I promised ,Ive prepared for you a video introducing my latest logo design for band called Katorga . I work on new logo stuff so new stuff is on the way. If you have any suggestions, I encourage you to comment my projects and ofcourse spread the word about my website . Thanks and [...]
-
Katorga -logo design for death metal band
13 Jan 2012
Hello everybody I wanna proudly present my recent project a logo design for independent metal band called Katorga. This sinister logo took me a while so this time I show you only some logo versions .My video process will be published on my blog in upcoming days im within editing process so stay tuned and [...]
-
My new logo project: Oligarch
5 Jan 2012
Hello Guys! Welcome in new year. This time I would like to show you my new logo project. Inspiration to design this logo I found in old Russian propaganda posters . Below I attached some logo variations and my video process . Let me know what do you think about my new logo .If you [...]
-
Logo for startup company -Industrial Cybernetics
30 Dec 2011
Hello Guys! Im gonna show you my project which I’ve done for Canadian startup company called Industrial Cybernetics. On my pictures you can watch how this logo was developed and how evolved to final product. The logo was entirely design in two apps : Rhino and Draw Plus,Logo shape(wires was made in Rhino and rest [...]
-
Power of imagination – my personal graphic project
24 Dec 2011
Hello Guys! This time I would like to show you my personal graphic design project : “Power of Imagination”. This work introduces my imagination and everything inside my mind . I tried out to visualize it . Its a nice mess ! Isn’t! Im working also on my new logos so stay tuned and visit [...]
-
Palantino-logo design inspired by old neon lights
16 Dec 2011
Hello Everyone! Here is my new logo project inspired by old neon typography. This form of promotion and information was very popular in 20 century, but who knows maybe it gain popularity some day? As always I put some video illustrating my design process and few design samples. If you like my stuff . “like” [...]
-
Logo for footwear company-Gekon
7 Dec 2011
Hello Everyone! This is my latest logo project,logo for custom footwear,shoe maker. I put in this post some video (logo design process) and final version of the logo.As usual you can comment my projects .If you like it -”like me ” on facebook on the top right corner of my website . Enjoy and stay [...]
-
Testimonial from Matthew Ruggiero -heavy metal guitarist,musician
29 Nov 2011
Hello Guys Ive got a great testimonial from rock musician,guitarist Matthew Ruggiero. Watch His testimonial and if you are in the band and need a logo for your band dont hesitate and contact me here. (click the image to watch a testimonial)
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Wimbledon School of Guitar – logo project
25 Nov 2011
Hello Guys ! This is my recent project Ive worked on during last week .This is a logo design for Wimbledon School of guitar conducted by: Greg X (musician,guitarist,composer) check out his personal website . The logo will be soon available on his guitar teaching website too, so check it out regularly . Below I [...]
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Logo for computer software company
17 Nov 2011
Hello everyone! This is my recent project : “Creopad” logo for software company. The logo is abstract,simple and readable .I based it on simple shapes (squares with rounded corners).Anyway, below I put my video and some other colors versions. Judge for yourself . Do you like or dislike it? Hmm ,Let me know about it [...]
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Swimming and leisure centre logo project
8 Nov 2011
Hello Everybody! I would like to show you my recent project. This is a logo for swimming and leisure centre. Ive tried to design something in vintage ,old school style .I think I achieved a nice effectct,but judge by yourself. Below you can watch the fragment video introducing my design process and logo samples. Thanks [...]
