What is the value of your logo?
Here is my new section on my website .Ive decided to create a blog section where I will present my thougts about logo,graphic designs and creativity in general. Below I put my first article
“What is the value of your logo ” Any feedback would be appreciated.Enjoy!
What is the value of your logo?
I have put four products on a timeline (ranking from the lowest to highest value). The timeline shows which products hold their value for a longer period of time.
As you might noticed food products carry the lowest perceived value due to it’s short ‘use by’ period and high availability to broader number of people.
The second group of products is electronics such as mobile phones, computers, mp3 players etc. These products carry relatively high value while brand new but once they leave the store they drastically drop their value due to rapid technology development. It is very hard to keep up with new products released about every six months. Every introduction to new upgrades makes the old product less worthy. The availability of these products is still fairly high however much lower than food products.
The third group of products are cars and other vehicles. The drop of the value is much slower than electronics as it depends on more factors such as the brand, milage and how well these products were maintained by their owners. The technology changes are not that as rapid as electronic goods. The availability of these products it’s also limited due to it’s higher price therefore their perceived value is high as well.
The last group is Logo/Brand. Its value seem to last longer as it’s not dependent on short term trends, fashion or technology changes. The logo or company’s brand stands for long lasting values. It takes years of hard work to build the trust and reputation. The logo/brand is worth its value for as long as the business is willing to deliver great products and services to their clients. The availability of this product is quite limited as not everyone has a succesful mindset to create great products and services that ultimately generate great revenue.
Now is a great logo enough to attract customers? Unfortunately not. But it is a good start. It will represent what you believe in and what you have to offer. You will still need to give some value to people. You will have to offer something remarkable and work hard to build trust and reputation. Your logo/brand will always stand for your values and it will increase it’s own value over the period of time.
As an example of that think about companies such as Apple or Mercedes- their products are high quality due to values their founders had to offer to people like quality and reliability. Once the brand is established it will justify putting a higher price tag on your products.
Leave a Reply
-
What is the value of your logo?
Here is my new section on my website .Ive decided to create a blog section where I will present my thougts about logo,graphic designs and creativity in general. Below I put my first article “What is the value of your logo ” Any feedback would be appreciated.Enjoy! What is the value of your logo? [...]
-
Logo for Software developers – Robosquad Programmers Guild
14 Feb 2012
Hello Everyone! I’d like to show you my recent project.This is a logo design project for software developers called: Robosquad Programmers Guild. After my last publication,on Youtube I’ve receieved some emails from people who ask me : Are you a communist ?( my last projects were keep in soviet propaganda style ) It was very [...]
-
Diver- propaganda style graphics, logo design
9 Feb 2012
Hello everyone, You might have noticed that for a last few weeks I support my logo design process using Rhino 3D. Rhino is commonly used in product design,drafting, but I’ve discovered it works perfectly with logo,and graphic design stuff. Additionally,It communicates excellelnt with Draw Plus through DWX, DXF files. Dont think that I quit Draw [...]
-
Metal Clown- my another sinister logo
2 Feb 2012
Hello everyone , Im gonna show you my recent logo ,graphic project called :Metal Clown this is a visual identity for indie metal band.In this project I continue my adventure with Rhino 3d and Draw plus X5.Hmm, data exchange between these apps is surprisingly good.The results of the logo development you can watch below(video,and some [...]
-
Volfgaar Von Totenkopf-logo for heavy metal band
28 Jan 2012
Hello everyone, This is my new logo project for the metal band called: Volfgaar von Totenkopf. While my project development I stumble on some difficulties with curve editing . The first part of curve editing was made entirely in Rhino I think one of the best and easy to use application , other adjustments as [...]
-
Velopard -my new vintage style logo
20 Jan 2012
Hello Everybody! My new logo project Velopard is a personal project . The name comes from blending of two words velo(from french bicycle) and leopard( a wild cat ). I designed this logo in mind for bicycle boutique,shop.I think its a good name for bicycle brand .Leopard represents fast and agile animal. Anyway ,Ive created [...]
-
Katorga – logo update, logo video process
16 Jan 2012
As I promised ,Ive prepared for you a video introducing my latest logo design for band called Katorga . I work on new logo stuff so new stuff is on the way. If you have any suggestions, I encourage you to comment my projects and ofcourse spread the word about my website . Thanks and [...]
-
Katorga -logo design for death metal band
13 Jan 2012
Hello everybody I wanna proudly present my recent project a logo design for independent metal band called Katorga. This sinister logo took me a while so this time I show you only some logo versions .My video process will be published on my blog in upcoming days im within editing process so stay tuned and [...]
-
My new logo project: Oligarch
5 Jan 2012
Hello Guys! Welcome in new year. This time I would like to show you my new logo project. Inspiration to design this logo I found in old Russian propaganda posters . Below I attached some logo variations and my video process . Let me know what do you think about my new logo .If you [...]
-
Logo for startup company -Industrial Cybernetics
30 Dec 2011
Hello Guys! Im gonna show you my project which I’ve done for Canadian startup company called Industrial Cybernetics. On my pictures you can watch how this logo was developed and how evolved to final product. The logo was entirely design in two apps : Rhino and Draw Plus,Logo shape(wires was made in Rhino and rest [...]
-
Power of imagination – my personal graphic project
24 Dec 2011
Hello Guys! This time I would like to show you my personal graphic design project : “Power of Imagination”. This work introduces my imagination and everything inside my mind . I tried out to visualize it . Its a nice mess ! Isn’t! Im working also on my new logos so stay tuned and visit [...]
-
Palantino-logo design inspired by old neon lights
16 Dec 2011
Hello Everyone! Here is my new logo project inspired by old neon typography. This form of promotion and information was very popular in 20 century, but who knows maybe it gain popularity some day? As always I put some video illustrating my design process and few design samples. If you like my stuff . “like” [...]
-
Logo for footwear company-Gekon
7 Dec 2011
Hello Everyone! This is my latest logo project,logo for custom footwear,shoe maker. I put in this post some video (logo design process) and final version of the logo.As usual you can comment my projects .If you like it -”like me ” on facebook on the top right corner of my website . Enjoy and stay [...]
